If you’re reading this, you’ve probably heard and are even thinking of buying a pair of their ‘Tummy Tuck®’ jeans. The jeans are marketed as having a unique design to both slim the tummy and give a lifting boost for the bottom.
The brand concerned, Not Your Daughters Jeans® has been favourably scrutinised by fashion writers in the USA from a 2003 launch and in the UK since launch in 2007. Some of the media reviews have been in major publications or on national TV.
Oprah magazine described the jeans as a fashion ‘first aid’ item, whilst the American For Me magazine featured them as a recommended buy for women with ‘Big Tummies’. Time Magazine ran a catchy analogy which seems to have been repeated elsewhere since. It suggested the jeans as an instant fix for unwanted inches, as effectively as investing in a personal trainer.
The same year, the jeans went on a national UK TV channel, BBC2. The show was ‘Mary Queen of Shops’, featuring Mary Portas giving expert business advice to struggling fashion boutique owners. They were filmed in fly-on-the-wall in the changing room style and recommended as a good investment for the boutique owner.
The Telegraph echoed Time Magazine’s idea of losing unwanted inches from the silhouette without training. The Times fashion pages [online] devoted an entire article to the range, listing the benefits. These included longer, slimmer looking legs, uplift for the behind, and avoiding the tummy spilling over the top, a la ‘muffin top’ or ‘whales tail’. Comfort and many styles and finishes. Including fashionable darker denim were also praised. The Daily Mirror Go Shopping with Alex Curran style guide ran with a question-and-answer format for readers. They were recommended to a new mother struggling to find jeans to fit.
People Magazine Style Watch praised them for slimming the tummy and lifting the bottom. LA Splash Magazine featured a glowing review, hailing an end to the nightmare of trying to find jeans to fit women of all ages. They also commented the jeans were suitable across all ethnicities and body shapes. Hilary Fashion, one of the largest and most successful online fashion magazines in America were also impressed by the slimming and buttock lifting effect and agreed they could make you drop a dress size.
The overall trend is recent reviews are positive on both counts – the products have been given approval for contouring effects on both the tummy and the bottom.