Nike, Know The History

Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), …

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SWOT Analysis of Nike

Nike, Inc. has set extraordinary superiority criterions for athletic footwear and apparel globally. Catering men, women and kids, Nike grosses a substantial revenue. With remarkable strategies, this company has successfully earned its place in the global market. For auxiliary amplification, …

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